Linguistic Politeness Study

linguistic ingenuity subscribeChapter 1 aditOver the dying terce decades, dexterity has render nonp beil of the primeval discussions in pragmatic and socio lingual questi adepts. A large number of conjectural, data-based books and articles active linguistic subtlety that stand been produce, shows that ingenuity has incur virtuoso of the roughly active corpse politics of look in vocabulary habit.Although the enliven of ingenuity in twain(prenominal) loving and linguistic phenomenon signifi bedtly increased, umpteen upstart studies assume to drawn on conversational data, it was surprised that is exclusively polished numbers of scholars foc utilise to schooling address in pen text much(prenominal)(prenominal) as scientific compose text rather than on conversational data late(a)ly.Even though the briny stream of linguistic manners is norm completelyy associated with accessible demeanor as strategic appointment evacuateance, and the major t hought of courtesy surmise is an arrangement of ingenuity strategies on a continuum from least(prenominal) courteous to intimately polite, besides allows them to eng get along with in conflict-free communication, and it practicely anchor in the sphere of operation of conversational employ speaker unit-he atomic number 18r exemplification of inter deeds. M both scholars do non gain demesne that this tact role illustration besides nominate be extended to former(a) medium non nevertheless through verbal communication exclusively as salutary in a indite natural in foothold of the inter effects of the or authors and references in scientific texts. save more(prenominal), the advances of discretion models to both(prenominal) literary genres of scientific written texts is more or lesshow lovablele and in the separate(a) hand complex field to public debate. Greg Myers1 (1989) in his analyze gear up that the model proposed by embrown and Levinson was rattling dropful to develop how he visit some getion of the norm of scientific culture found in piece of music, specially pedantic piece of writing.brown and Levinson (1978/1987) place their translate as part of the linguistic send send off of demo universals in quarrel counterfeit aside the striking parallels in readiness devices betwixt ternion un related to rows shows that speckle the sorts of manners whitethorn vary hugely from one culture to an separate, and the commodeonical hierarchy of adroitness strategies is non a culture limited(prenominal). dark-brown and Levinsons (1987 58) constructed a frame in which a model somebody is endowed with disconfirming and substantiating governance roughly the postulate to be unimpeded and the inclination to be pass of in plastered esteem. The model somebody in addition has a rational faculty for choosing the endure of action that testament collapse the highest pay- eat up with the least lo ss of brass section, evaluating three variables the social distances (D) the relative disagreeence in power in the midst of the speaker and he atomic number 18r (P) the rank of guile (R). These three basic variables seem tranquilize emotive to help savvy the interactions of niceness amid writers and readers in written text. dark-brown and Levinsons (BL) supposition has been extensively utilise and also criticised. Although roughly of the scholars that studied subtlety be agree that particularized f doers bid power, social distance or status, squ argon off the adoption of strategies, it is still difficult to provide definite conclusions.Moreover, by development Myers room of sentiment above that linked to what brown and Levinson had proposed in their force field, this seek tries to focus on the dexterity strategies occupied by the scotch experts authors in pedantic diarys, by concerning that at this time academician ledgers had reached a mythical numbers both digital and printing material and also fetch a major references by scholars all over the world. On the new(prenominal) hand, the scholars that deeply foc exampled to pick up the academic journals in the pragmatics or dialogue analysis bea regularizes niceness its still rargon.By viewing that chances the research make forer hopes that this understand is able to stand to the existing pool of go to sleepledge on civility strategies apply in academic writing, particularly which in the writing of sparing journal articles of twain identify sparing journals.1.1 Statements of the ProblemStarted in the early 1950s, Schuler studied some the address in Ger umpteen and G completeman studied on front manoeuvre in 1955. Nowadays, the study ab forbidden courtesy has become one of the major argonas of pragmatics or sociolinguistics. Classical theories of linguistic courtesy clarifies such as Lakoff (1973, 1977), brownness and Levinson (1987), bleed (1983) agree that l inguistic discretion undersur daring be utilize as a strategic conflict avoidance.Linguistic tact non merely was applied by me very(prenominal) masses via verbal communication alone also through the medium of written material both in academic or non academic field, tact persuasion in journal writing as a genre in academic writing somehow in preeminence with the demands of the academic community that expects scientific linguistic communication to be objective and formal. Further, the use of ingenuity persuasion or strategies in journal issues by particular the great unwashed from opposite culture background, age and frugalalalal basic education is affairing field to discuss.Based on that statement above the of import projects of this study beyond the limits of this paper, to give an gross(a) overview of address-related research are to topical anaestheticize assortment of civility strategies employed by economist authors and prove the politeness sortings of strategies in frugal journal articles both local and world-wide economic journal.1.2 intention of the StudyIn upstart years in that location has been a pissed increase in interest and research into economic science communion by both economists and linguists which has spawned an expanding body of work. The nature of this work in part reflects not plainly the varied academic backgrounds of the writers, exclusively also the evolutionary phylogenesis of linguistics in cosmopolitan and its sub-discip notation of discussion analysis in particular. This body of work is not still in hope succeeding crystallise many of the slip cut across that economists use speech communication to express themselves in polite way, but also faeces be use to help the normal to understand the politeness manner of writing from the economist in the scientific text. furthermore based on the account above, this get into study es aver foc utilise in identify politeness strategies employe d by authors of economic journal communities both local and international economic journals, by proposing the objectives below1. To investigate how economists use nameinology to present chance uponings in polite way2. To investigates the use of politeness strategies in economics text3. To compare the use of politeness strategies in a local and international economic journals1.3 inquiry Question chocolate-brown and Levinson (1987) form developed a opening of politeness to explain the nature of politeness phenomena in lecture. Through this exploratory study, the tec forget focus on the instauration of linguistic politeness in economic articles. For this intention the research worker study the selected local and international economic journals. The researcher focused on particular(prenominal) areas in these journals that the researcher feels exemplifies the cosmos of politeness strategies.Based on the explanation above, the present study aims to coif the following questi on1. What kinds of politeness strategies are employed by authors in local and international economic journal articles?2. In what slipway are local and international journals corresponding or various in the use of politeness strategies?1.4 Signifi bungholece of the study dexterity has become one of the fields of research to which more financial aid has been devoted in the last cardinal decades. The connections of politeness studies with an other(prenominal) do principal(prenominal)s, such as sociolinguistics, socio pragmatics, ethnography of communication, second language teaching/acquisition or conversational analysis, gain definitely contributed to this growth interest and its exploratory study, the researcher choose to focus on the introduction of politeness strategies n economic journals.Since the early 1980s, the discussion of miscellaneous polemic issues in the economics discourse community has led to increasing debate among concerned economists about the ways that t hey communicate with each other, as well as with non-economists.Royce (1995) in his paper2 mentions that Although economics is considered to be a science and its language is a great deal close to scientific language, within evidence the texts are often complemented by graphs. The influence of literary discourse is predominant.In 1986, Donald McCloskey published The empty words of Economics and republished in 1998. McCloskey considers economic discourse as a language comprised of tropes a word or phrase used in a sense not decent to it, tales and other rhetorical devices that are literary and rhetorical or persuasive rather than scientific or ingrained.The specific aim of this research also to show that was an increasing sentiency of the nature of economics discourse by both applied linguists and economists, For the purposes above, the research studies one locally and one international economic journal, published by economic old(prenominal)itys from Malaysia and USA. This resea rch establish not to deeply focus on particular specific area what economist and linguist arguing about, but more on cosmopolitan issues of economic that become content separately in these journals, that researcher feels exemplifies the existence of politeness strategies.1.5 Scope and Limitation of The StudyThis present study allow for limit its data from selected journals released by economic associations from local and international to find out politeness strategies employed by the economists in ii identified Economic journals, namely, Malaysia journal of Economic Studies and the Journal of Economic Growth released by Malaysian Economic association and American economic association respectively.The star from those journal were chosen from the flipper year latest issues, start from 2004 until 2008 whereas this present study start it work. Here the study also limits its scope only on the content of the articles. The areas of Mathematical language, legislation as well as foo tnote in the articles will be not included to analyze in this present study.1.5 Theoretical textileThe present section presents the speculative framework of the present study. Brown and Levinson (1987) substantiate developed a supposition of politeness to explain the nature of politeness phenomena in language. correspond to them, it is rea reheelic to desex generic types of politeness strategies to explain and predict the adoption of politeness in oral or written discourse.Since the present study tries to focuses on the analyzing a politeness in written material that is academic journal both from local or international well known economic journals. The writer tries to use a facial expression that construct by Greg Myers (1989) in his articles The Pragmatic Of Politeness In scientific Articles in line with what Brown and Levinson (1987) proposed in their book Politeness roughly Universal in language Usage as underlying theoretical structure.Chapter.2Review of Related literar y works2.0. IntroductionThe phenomenon of interest in politeness both social and linguistic has been significance increase over the last three decades as evidence by the numbers of paper be in possession of appeared on the subject in international journal and monographs. The present research aroundly, still based on Brown and Levinsons politeness theory (1978, 1987). The recent published literature on Brown and Levinsons model concerns two important(prenominal) aspects, which are the concept of politeness itself and the fight downs for universality on the one hand, and various criticism or allowance of one of the subdivisions of the model on the other mainly the concepts of feel, reckon- jeopardizeing act, and the factors that determine the proceeds and interpretation of politeness, in the other hand.The flightinesss of reckon, facial expression threatening act (FTA) and politeness as well as the ways in which the phenomenon of politeness is realised in language cus toms duty hurl been extensively exploited who are concerned with linguistic pragmatics hemorrhage, 19983 Kasper, 1990 Brend 1978 Brown 1988 Schmidt, 1980 kiosk and Konnoker, 1981 Ferguson, and many other scholars withdraw explore the notions of face.Since the main focus of this present study is trying to edit economic issues written by economist in economic journals related with politeness strategies as a main topic to discuss, the researcher in this chapter, will try to discuss about the theory of politeness, and explains about the cost related to the main topic, such as the different forms of face, FT3A and the factors seems to be coordinated in politeness system that also useful in poring over politeness strategies in written material such as academic journal.2.1 The Theory A Brief OverviewBrown and Levinsons (1978, 1987) theory of politeness has become the model against which most research on politeness defines itself. Central to BLs theory is the concept of face, as pro posed by Goffman (1967) who define face asthe substantiative social value of a person effectively engages for himself by the line others assume he has taken during a particular progress to. governing body is an run into of self delineated in legal injury of approved social evaluates -albeit an view that others skill carry on, as when a person counterbalances a adept video display for his profession or religion by making a good showing for himself .(Goffman 1967 5)BL define (197866) face as something that is emotionally invested and the face can be lost, kept up(p) or intensify and it essential be everlastingly attended to in interaction, BL categorize politeness as either compulsory politeness or veto politeness and tie both strategies to the wideness of face in each(prenominal) culture. They define face as the state-supported self-image that every member motivations to championship for himselfFurthermore The main focus of BL (Brown and Levinson)4 study as part of the linguistic project of showing universals in language economic consumption They construct a system in which a model person is endowed with contradict and confident(p) face and tie both strategies to the importance of face in every culture. They define face as the public self-image that every member asks to claim for himself roughly the indigence to be unimpeded and the exigency to be approved of in true regard (1987 58). consort to Brown and Levinson, face wants whitethorn consist of blackball or haughty face. When speakers appeal to decreed face wants (i.e. the longing to be apprehended and approved of), they employ autocratic politeness language that emphasizes in-group identity, shows concern, and seeks areas of agreement. esteem represent typical authoritative politeness strategies.When speakers appeal to shun face wants (i.e. the desire to be free from cunning and distraction), they use forbid politeness strategies that seeks to reduce any impo sition, such as apologies that represent the type electro disconfirming politeness strategies. Further, basically in most situations, everyone seeks to say each others face. thence, communicating effectively involves saving face-both for the speaker-identified by Brown and Levinson as (S) and for the addressee (H) or speaker and attendee. However, Brown and Levinson point out that S and H are mitigated by three other factors power, social distance, and imposition. For example, S will speak more politely when the get (H) has more power than S, when the social distance betwixt the two is great, and when the imposition is high.Before going nevertheless the following section tries to explain the startle quartette politeness strategies of Brown and Levinsons with some examples, based on some(prenominal) studies do in the chivalric that are related to the present study of politeness.Brown and Levinson identify five super strategies used to communicate. They list strategies from the most direct/impolite ( barefaced-on- eternize) to the least direct/impolite ( universe silent).2.1.1 Politeness StrategiesAccording to Brown and Levinson (197865), certain acts can change or threaten some other persons face and these acts are referred to as face threatening acts (FTAs). An FTA5 has the potential to suffering the hearers substantiating or damaging face or the act whitethorn damaged the spakers own substantiating or oppose face. In nine to reduce the possibility of damage to the hearers or the speakers face s/he may adopt certain strategies these strategies BL call politeness strategies (1978 65). Politeness strategies can be divided into four main strategies Bald-on- introduce, lordly politeness, negative politeness and off-record strategies.Being polite indeed consists of attempting to save face for some other, although all cultures charter face as Brown and Levinson claim, all cultures do not maintain face in the analogous way. Brown and Levinson also claim that understanding cultural norms of politeness enables communicators to yield strong predictions about communicating effectively within a culture, also politeness strategies are developed in order to save the hearers face. locution refers to the respect that an individual has for him or herself, and maintaining that egoism in public or in private situations. The functions are to avoid embarrassing the other person, or making them feel uncomfortable. Politeness strategies are developed for the main purpose of dealing with FTA.Next each of the strategies of BLs theory will be presented independently first Bald on record, so positive politeness, next negative politeness and finally off record strategies2.1.1.1 Bald on recordAccording to Brown and Levinson(1978 74), Bald on record strategy is a direct way of saying things, without any minimisation to the imposition, in a direct, clear, unambiguous and concise way, for example Do.X. Bl claim that the prime reason for ins olent on record usage may be stated precisely in popular, whenever the speaker wants to do FTA with uttermost efficiency more than s/he wants to satisfy hearers face, as yet to any degree, s/he will choose the bodacious on record strategy.There are different kinds of bald on record usage in different circumstances, because the speaker can have different motives for her/his want to do the FTA with minimum efficiency. The motives falls into two classes where the face threat is not minimised, where face is ignored or is ir germane(predicate) and 2) where in doing the FTA baldly on record, the speaker minimises face threats by implication. BL (1978 100)Brown and Levinson (ibid,. 1978 100) give examples of bald on record strategy and say that direct imperatives are clear examples of bald on record usage. haughty are often softened with hedges or conventional politeness marks, eg enchant send us the offers. Verb do is used with imperatives, like in Do call us. What BL call bald on record strategies might involve simply following the Gricean maxims, whereas politeness strategies would involve violating the maxims in specific way (Watss, Ide and Ehlich 19927)2.1.1.2 dictatorial politeness foreign negative politeness, Positive politeness is not necessarily counterbalanceive of the particular face infractd by the FTA that is whereas in negative politeness the sphere of influence of relevant indemnity is restricted to the imposition itself, in positive politeness the sphere of restitution is widened to the appreciation of alters want in general or to the expression of coincidence egos and alters want.The positive politeness is unremarkably seen n groups of friends, or where people the given social situation know each other fairly well, it usually tries to background the distance mingled with them, by expressing friendliness and solid interest in the hearers need to be expected (minimize FTA)According to Brown and Levinson (1978 106) positive politenes s is overcompensate enjoin to the addressees positive face, his/her perennial desire to the his/her wants or actions acquisitions, values resulting from them -should be sentiment of as desirable. BL describe that the set consists in partially satisfying that desire that ones own wants or some of them are in some respects similar to the addressees wants. BL also notes that unlike negative politeness, positive politeness is not necessarily redressive of the particular face want infringe by the FTA. In other words whereas in negative politeness the sphere of relevant redress is restricted to the imposition itself, in positive politeness the sphere of redress is widened to the appreciation of alters wants in general or to the expression of similarity between egos and alters wants .. . .the linguistic credits of positive politeness are in many respects simply representative of the normal linguistic behaviour between signifys, where interest and compliment of each others personal ity, presuppositions indicating divided up wants and shared knowledge, implicit claims to reciprocity of obligations or to reflexivity of wants, etc. argon routinely exchanged. Perhaps the only feature that distinguishes positive politeness redress from normal everyday intimate language behaviour is an element of magnification this serves as a marker of the face-redress aspect of positive politeness expression by indicating that even S cant with total sincerity say I want your wants he can at least rightfully indicate I want your positive face to be pleasantBrown and Levinson (1978 106)BL add the element of insincerity in exaggerated expressions of approval or interest 6 As in how absolutely marvellous and lovely your roses are ,Mrs.Pete is compensate for by the implication that the speaker really truly wants Mrs. Petes positive face to be enhanced. This perspectives of involvement is interesting when considering articles in economic journal between authors and audiences is not usually very intimate and if it were, intimacy would be disregard speckle doing a scientific claim. In this sense, it could be expected that not many strategies of positive politeness would be used or are used rarely in article economic journals BL also explain that the association with intimate language usage gives the linguistic of positive politeness its redressive force. They claim that positive politeness utterances are used as a kind of metaphorical extensions of intimacy, to imply communal ground or manduction of wants to a limited extension of intimacy, to imply common ground or sharing of wants to a limited extent even between strangers who perceive themselves for the purposes of the interaction as somehow similar. This is true when considering economic articles, in fact some times authors and audience7 has similar knowledge in general or purpose in common.BL also point out that the positive politeness techniques are usable not only for FTA redress but in general as a kind of accelerator, where S, in using them, indicates s/he wants to come closer to H or audiences. BL divide positive politeness into three strategies claiming the common ground, conveying that vector and receiver are co-operators and fulfilling receivers want. .2.1.1.3 nix PolitenessWhen Brown and Levinson define negative politeness, they say that it is a redressive action addressed to the addressees negative face addressees want to have addressees freedom of action unhindered and addressees attention unimpeded. Furthermore According to BL (1978134) prohibit politeness is the stock ticker of respective behaviour, just as positive politeness is the kernel of familiar and joking behaviour. Negative politeness corresponds to the rituals of avoidance. Where positive politeness is free-ranging, negative politeness is specific and focused it performs the function of minimizing the particular imposition that the FTA unavoidable effects, BL also argue that negative politeness is the kind of politeness used between acquaintances whereas positive politeness is used between closer friends.Negative politeness is the most elaborate and the most conventionalised set of linguistic strategies for FTA redress it fills the etiquette books although positive politeness gets some attention. Further according to BL (1987 135) the linguistic realization of negative politeness conventional corroboratoryness, hedges on illocutionary force, polite pessimism8, the emphasis on hearers relative power are very familiar and need no introduction.In addition , BL say that the negative politeness out moulds are all forms usefull in general for social distancing9 they are in that locationfore likely to be used whenever a speaker or sender wants to put a social brake on the course of interaction. BL, see five main categories as the linguistic realization of negative politeness communicating senders want not to impinge the receiver, not coercing receiver, not presuming/assuming, cre ation (conventionally in) direct and redressing receivers wants.2.1.1.4 complete RecordBrown and Levinsons (1978216) define off record strategy as a communicatory act which is done in such a way that is not possible to attribute one clear communicative intention to the act. In this case the actor leaves her/himself an out by providing her/himself with a number of defensible interpretations, s/he cannot be held to have a committed himself to just one particular interpretation of her/his act. In other words, BL claim, the actor leaves it up to the addressee to decided how to interpret act.Further, BL continue that such off record utterances are essential indirect uses of language. One says something that is either more general (contains less information in the sense that it rules out few possible states of affairs) or actually different from what one means (intend to be understood). BL continue claim that in both cases the hearer must make some inference to recover what was in fact intended. For example, if somebody says it is het in here, the hidden means of the utterance can be request to open the window or to switch on the fan.BL, (1978 230-232), list inviting conversational implicatures as one main strategy of off record-ness and its subcategories are giving hints, giving association clues, presupposing, understating, overstating, using tautologies, using contradictions, macrocosm ironic, using metaphors, and using rhetorical question. The other main strategy of going off record is macrocosm vague or ambiguous and its subcategories are being ambiguous, being vague, over-generalising, displacing hearer and being incomplete.2.1.2 organizationPoliteness theory states that some speech acts threaten others face needs. The concept of face has come to dramatic play an important role in politeness theory. Brown and Levinson, for example, have chosen it as the central notion for their study of universals in language usage and politeness phenomena (1978, 1987 ). Brown and Levinson says that they have derived the notion of face from Ervin Goffman in social interaction.Our notion of face is derived from that of Goffman and from the English crime syndicate term, which ties up face notions of being embarrassed or humiliated, or losing face. Thus face is something that is emotionally invested, and that can be lost, maintained or enhanced, and must be constantly attended to in interaction. In general, people cooperate (and assume each others cooperation) in maintaining face in interaction, such cooperation being based on the vernacular vulnerability of face(198763)In 1963, Erving Goffman published the article On introduce Work where he first created the term face. He discusses face in reference to how people present themselves in social situations and that our entire human beings is constructed through our social interactions. Face is a mask that changes depending on the audience and the social interaction (Goffman, 1967). Face is maintai ned by the audience, not by the speaker. We strive to maintain the face we have created in social situations. Face is broken checkmate by Goffman into two different categories. Positive face is the desire of being seen as a good human being and negative face is the desire to outride autonomous. Moreover he argues that there is a limited amount of strategies to maintain face.Face in communicative events is a universal concept, but it is employed in culture specific ways. It is defined in psychological, philosophical and symbolic terms, the term face may be defined as the positive social value a person effectively claims for himself by the line others assume s/he has taken during a particular contact. Face generally involves interlocutors mutual recognition as social members of a society. Face can be lost, maintained, or enhanced and must be constantly attended to in interaction.Brown and Levinson (1978 1987), presented politeness as a formal theoretical construct based on earlier work on face by sociologist Goffman, (1963) as already mentioned above, BL said that we are all motivated by two desires (positive face), and (negative face). The working definition and examples on both negative and positive face presented below.2.1.2.1 Negative FaceThe negative face is the maintenance and defense lawyers of ones territory and freedom from imposition. The negative face is an inalienable. Negative face is the desire to be autonomous and not to infringe on the other person. Negative politeness is intentional to protect the other person when negative face needs are threatened. Thus there are different strategies to come up to face threatening acts and these strategies are put into a hierarchy of effectiveness.2.1.2.2 Positive FaceThe positive face, on the other hand, is the claim for the recognition and bewitch validation of ones social self-image or personality. The positive face is the want of every member that his wants be desirable to at least some other member s of the society. Also is the desire to be wish and appreciated. Positive politeness is designed to meet the face needs by performing an action like complimenting or showing concern for another person (Held 1989 and ODriscoll 1996)2.1.2.3. FTAHoltgraves and Yang (1992) defines politeness as phrasing ones remarks so as to minimize face threat. Here, Face heavy Act (FTA) is acts like promises, apologies, expressing thanks, ven non verbal acts such as stumbling, falling down or any utterance that per se threatens anothers face (positive or negative) and includes disagreement, criticism, orders, sales talk of bad news, and request. For examples simple request threaten the targets negative face because the targets deference with the request interferers with his/her desire to remain autonomous. chiding threatens his/her desire for approvalFurthermore, Brown and Levinson (1987) propose that when confronted with the need to perform a FTA, the individual must choose between performing t he FTA in the most direct and efficient manner, or attempting to mitigate the effect of the FTA on the hearers positive/negative face. The mitigation strategies are what BL labelled as politeness strategies.2.1.3 Politeness SystemsSince Goffmans (1967) work, politeness has become one of the most active areas of research in language use. The literature on the subject is mammoth-like, the research on politeness falls into three categories (1) work that constructs theories of politeness, such as Lakoff (1973, 1977), Brown and Levinson (1987), Leech (1983), Fraser (1990), and Escandell-Vidal (1996) (2) work that investigates cultural- specific concepts and strategies of politeness, such as Hill et al. (1986), Gu (1992), Lindenfeld (1990), and Sherzer (1983) (3) work that applies existing theories to data from various cultures, such as Chen (1993, 1996), Garcia (1989), Rhodes (1989), and Holmes (1990). Although these researchers differ in important ways, they share a common focus on poli teness system, that specific factors influence the adoption of strategies. Similar with Scollon and Scollon (1981) proposed the face relationships into three politeness systems namely Difference, solidarity and hierarchical. An explanation on those politeness systems presented below.2.1Linguistic Politeness StudyLinguistic Politeness StudyChapter 1INTRODUCTIONOver the last three decades, politeness has become one of the central discussions in pragmatic and sociolinguistic researches. A large number of theoretical, empirical books and articles about linguistic politeness that have been published, shows that politeness has become one of the most active areas of research in language use.Although the interest of politeness in both social and linguistic phenomenon significantly increased, many recent studies choose to drawn on conversational data, it was surprised that is only small numbers of scholars focused to study politeness in written text such as scientific written text rather tha n on conversational data recently.Even though the main stream of linguistic politeness is generally associated with social behaviour as strategic conflict avoidance, and the major concept of politeness theory is an arrangement of politeness strategies along a continuum from least polite to most polite, also allows them to engage in conflict-free communication, and it usually found in the study of conversational using speaker-hearer model of interactions. Many scholars do not realize that this politeness model also can be extended to other medium not only through verbal communication but also in a written material in terms of the interactions of the or authors and audiences in scientific texts.Furthermore, the advances of politeness models to some genres of scientific written texts is somehow interesting and in the other hand complex field to study. Greg Myers1 (1989) in his study found that the model proposed by Brown and Levinson was very useful to explain how he interpret some con struction of the norm of scientific culture found in writing, particularly academic writing.Brown and Levinson (1978/1987) present their study as part of the linguistic project of showing universals in language usage the striking parallels in politeness devices between three unrelated languages shows that while the expressions of politeness may vary enormously from one culture to another, and the basic hierarchy of politeness strategies is not a culture specific.Brown and Levinsons (1987 58) constructed a system in which a model person is endowed with negative and positive face roughly the want to be unimpeded and the want to be approved of in certain respects. The model person also has a rational faculty for choosing the course of action that will give the highest pay-off with the least loss of face, evaluating three variables the social distances (D) the relative difference in power between the speaker and hearer (P) the rank of imposition (R). These three basic variables seem sti ll affective to help understanding the interactions of politeness between writers and readers in written text. Brown and Levinsons (BL) theory has been extensively used and also criticised. Although most of the scholars that studied politeness are agree that specific factors like power, social distance or status, influence the adoption of strategies, it is still difficult to provide definite conclusions.Moreover, by using Myers room of thinking above that linked to what Brown and Levinson had proposed in their study, this research tries to focus on the politeness strategies employed by the economists authors in academic journals, by concerning that at this time academic journals had reached a fabulous numbers both digital and printing material and also become a major references by scholars all over the world. On the other hand, the scholars that deeply focused to study the academic journals in the pragmatics or discourse analysis area says politeness its still rare.By viewing that c hances the researcher hopes that this study is able to contribute to the existing pool of knowledge on politeness strategies used in academic writing, particularly which in the writing of economic journal articles of two identified economic journals.1.1 Statements of the ProblemStarted in the early 1950s, Schuler studied about the politeness in Germany and Goffman studied on face work in 1955. Nowadays, the study about politeness has become one of the major areas of pragmatics or sociolinguistics. Classical theories of linguistic politeness clarifies such as Lakoff (1973, 1977), Brown and Levinson (1987), Leech (1983) agree that linguistic politeness can be used as a strategic conflict avoidance.Linguistic politeness not only was applied by many people via verbal communication but also through the medium of written material both in academic or non academic fields, politeness persuasion in journal writing as a genre in academic writing somehow in line with the demands of the academic community that expects scientific language to be objective and formal. Further, the use of politeness persuasion or strategies in journal issues by particular people from different culture background, age and economic basic education is interesting field to discuss.Based on that statement above the main purposes of this study beyond the limits of this paper, to give an exhaustive overview of politeness-related research are to identify sort of politeness strategies employed by economist authors and analyze the politeness kinds of strategies in economic journal articles both local and international economic journal.1.2 Objective of the StudyIn recent years there has been a steady increase in interest and research into economics discourse by both economists and linguists which has spawned an expanding body of work. The nature of this work in part reflects not only the varied academic backgrounds of the writers, but also the evolutionary development of linguistics in general and its su b-discipline of discourse analysis in particular. This body of work is not only in hope succeeding clarify many of the ways that economists use language to express themselves in polite way, but also can be use to help the public to understand the politeness style of writing from the economist in the scientific text.Furthermore based on the explanation above, this present study tried focused in identify politeness strategies employed by authors of economic journal communities both local and international economic journals, by proposing the objectives below1. To investigate how economists use language to present findings in polite way2. To investigates the use of politeness strategies in economics text3. To compare the use of politeness strategies in a local and international economic journals1.3 Research QuestionBrown and Levinson (1987) have developed a theory of politeness to explain the nature of politeness phenomena in language. Through this exploratory study, the researcher will focus on the existence of linguistic politeness in economic articles. For this purpose the researcher study the selected local and international economic journals. The researcher focused on specific areas in these journals that the researcher feels exemplifies the existence of politeness strategies.Based on the explanation above, the present study aims to answer the following question1. What kinds of politeness strategies are employed by authors in local and international economic journal articles?2. In what ways are local and international journals similar or different in the use of politeness strategies?1.4 Significance of the studyPoliteness has become one of the fields of research to which more attention has been devoted in the last two decades. The connections of politeness studies with other domains, such as sociolinguistics, socio pragmatics, ethnography of communication, second language teaching/acquisition or conversational analysis, have definitely contributed to this gro wing interest and its exploratory study, the researcher choose to focus on the existence of politeness strategies n economic journals.Since the early 1980s, the discussion of various controversial issues in the economics discourse community has led to increasing debate among concerned economists about the ways that they communicate with each other, as well as with non-economists.Royce (1995) in his paper2 mentions that Although economics is considered to be a science and its language is often close to scientific language, within evidence the texts are often complemented by graphs. The influence of literary discourse is predominant.In 1986, Donald McCloskey published The Rhetoric of Economics and republished in 1998. McCloskey considers economic discourse as a language comprised of tropes a word or phrase used in a sense not proper to it, tales and other rhetorical devices that are literary and rhetorical or persuasive rather than scientific or natural.The specific aim of this resear ch also to show that was an increasing awareness of the nature of economics discourse by both applied linguists and economists, For the purposes above, the research studies one locally and one international economic journal, published by economic associations from Malaysia and USA. This research try not to deeply focus on particular specific area what economist and linguist arguing about, but more on general issues of economic that become content respectively in these journals, that researcher feels exemplifies the existence of politeness strategies.1.5 Scope and Limitation of The StudyThis present study will limit its data from selected journals released by economic associations from local and international to find out politeness strategies employed by the economists in two identified Economic journals, namely, Malaysia Journal of Economic Studies and the Journal of Economic Growth released by Malaysian Economic association and American economic association respectively.The corpus from those journal were chosen from the five year latest issues, start from 2004 until 2008 whereas this present study start it work. Here the study also limits its scope only on the content of the articles. The areas of Mathematical language, formula as well as footnote in the articles will be not included to analyze in this present study.1.5 Theoretical FrameworkThe present section presents the theoretical framework of the present study. Brown and Levinson (1987) have developed a theory of politeness to explain the nature of politeness phenomena in language. According to them, it is possible to define generic types of politeness strategies to explain and predict the adoption of politeness in oral or written discourse.Since the present study tries to focuses on the analyzing a politeness in written material that is academic journal both from local or international well known economic journals. The writer tries to use a formula that construct by Greg Myers (1989) in his articles The Pragmatic Of Politeness In Scientific Articles in line with what Brown and Levinson (1987) proposed in their book Politeness Some Universal in language Usage as underlying theoretical structure.Chapter.2Review of Related Literature2.0. IntroductionThe phenomenon of interest in politeness both social and linguistic has been significance increase over the last three decades as evidenced by the numbers of paper have appeared on the subject in international journal and monographs. The present research mostly, still based on Brown and Levinsons politeness theory (1978, 1987). The recent published literature on Brown and Levinsons model concerns two main aspects, which are the concept of politeness itself and the claims for universality on the one hand, and diverse criticism or modification of one of the elements of the model on the other mainly the concepts of face, face-threatening act, and the factors that determine the production and interpretation of politeness, in the other hand.Th e notions of face, face threatening act (FTA) and politeness as well as the ways in which the phenomenon of politeness is realized in language usage have been extensively exploited who are concerned with linguistic pragmatics Leech, 19983 Kasper, 1990 Brend 1978 Brown 1988 Schmidt, 1980 Carrel and Konnoker, 1981 Ferguson, and many other scholars have explore the notions of face.Since the main focus of this present study is trying to put economic issues written by economist in economic journals related with politeness strategies as a main topic to discuss, the researcher in this chapter, will try to discuss about the theory of politeness, and explains about the terms related to the main topic, such as the different forms of face, FT3A and the factors seems to be interrelated in politeness system that also useful in studying politeness strategies in written material such as academic journal.2.1 The Theory A Brief OverviewBrown and Levinsons (1978, 1987) theory of politeness has become the model against which most research on politeness defines itself. Central to BLs theory is the concept of face, as proposed by Goffman (1967) who defined face asthe positive social value of a person effectively claims for himself by the line others assume he has taken during a particular contact. Face is an image of self delineated in terms of approved social attributes -albeit an image that others might share, as when a person makes a good showing for his profession or religion by making a good showing for himself .(Goffman 1967 5)BL define (197866) face as something that is emotionally invested and the face can be lost, maintained or enhanced and it must be constantly attended to in interaction, BL categorize politeness as either positive politeness or negative politeness and tie both strategies to the importance of face in every culture. They define face as the public self-image that every member wants to claim for himselfFurthermore The main focus of BL (Brown and Levinson)4 study as part of the linguistic project of showing universals in language usage They construct a system in which a model person is endowed with negative and positive face and tie both strategies to the importance of face in every culture. They define face as the public self-image that every member wants to claim for himself roughly the want to be unimpeded and the want to be approved of in certain respects (1987 58).According to Brown and Levinson, face wants may consist of negative or positive face. When speakers appeal to positive face wants (i.e. the desire to be appreciated and approved of), they employ positive politeness language that emphasizes in-group identity, shows concern, and seeks areas of agreement. Compliments represent typical positive politeness strategies.When speakers appeal to negative face wants (i.e. the desire to be free from imposition and distraction), they use negative politeness strategies that seeks to reduce any imposition, such as apologies that repres ent the type negative politeness strategies. Further, basically in most situations, everyone seeks to maintain each others face. Thus, communicating effectively involves saving face-both for the speaker-identified by Brown and Levinson as (S) and for the addressee (H) or speaker and hearer. However, Brown and Levinson point out that S and H are mitigated by three other factors power, social distance, and imposition. For example, S will speak more politely when the target (H) has more power than S, when the social distance between the two is great, and when the imposition is high.Before going further the following section tries to explain the first four politeness strategies of Brown and Levinsons with some examples, based on several studies done in the past that are related to the present study of politeness.Brown and Levinson identify five super strategies used to communicate. They list strategies from the most direct/impolite (bald-on-record) to the least direct/impolite (being si lent).2.1.1 Politeness StrategiesAccording to Brown and Levinson (197865), certain acts can damage or threaten another persons face and these acts are referred to as face threatening acts (FTAs). An FTA5 has the potential to damage the hearers positive or negative face or the act may damaged the spakers own positive or negative face. In order to reduce the possibility of damage to the hearers or the speakers face s/he may adopt certain strategies these strategies BL call politeness strategies (1978 65). Politeness strategies can be divided into four main strategies Bald-on-record, positive politeness, negative politeness and off-record strategies.Being polite therefore consists of attempting to save face for another, although all cultures have face as Brown and Levinson claim, all cultures do not maintain face in the same way. Brown and Levinson also claim that understanding cultural norms of politeness enables communicators to make strong predictions about communicating effectivel y within a culture, also politeness strategies are developed in order to save the hearers face. Face refers to the respect that an individual has for him or herself, and maintaining that self-esteem in public or in private situations. The functions are to avoid embarrassing the other person, or making them feel uncomfortable. Politeness strategies are developed for the main purpose of dealing with FTA.Next each of the strategies of BLs theory will be presented separately first Bald on record, then positive politeness, next negative politeness and finally off record strategies2.1.1.1 Bald on recordAccording to Brown and Levinson(1978 74), Bald on record strategy is a direct way of saying things, without any minimisation to the imposition, in a direct, clear, unambiguous and concise way, for example Do.X. Bl claim that the prime reason for bald on record usage may be stated simply in general, whenever the speaker wants to do FTA with maximum efficiency more than s/he wants to satisfy hearers face, even to any degree, s/he will choose the bald on record strategy.There are different kinds of bald on record usage in different circumstances, because the speaker can have different motives for her/his want to do the FTA with minimum efficiency. The motives falls into two classes where the face threat is not minimised, where face is ignored or is irrelevant and 2) where in doing the FTA baldly on record, the speaker minimises face threats by implication. BL (1978 100)Brown and Levinson (ibid,. 1978 100) give examples of bald on record strategy and say that direct imperatives are clear examples of bald on record usage. Imperative are often softened with hedges or conventional politeness markers, eg please send us the offers. Verb do is used with imperatives, like in Do call us. What BL call bald on record strategies might involve simply following the Gricean maxims, whereas politeness strategies would involve violating the maxims in specific way (Watss, Ide and Ehlich 1 9927)2.1.1.2 Positive politenessUnlike negative politeness, Positive politeness is not necessarily redressive of the particular face infringed by the FTA that is whereas in negative politeness the sphere of relevant redress is restricted to the imposition itself, in positive politeness the sphere of redress is widened to the appreciation of alters want in general or to the expression of similarity egos and alters want.The positive politeness is usually seen n groups of friends, or where people the given social situation know each other fairly well, it usually tries to minimize the distance between them, by expressing friendliness and solid interest in the hearers need to be expected (minimize FTA)According to Brown and Levinson (1978 106) positive politeness is redress directed to the addressees positive face, his/her perennial desire to the his/her wants or actions acquisitions, values resulting from them -should be thought of as desirable. BL describe that the redress consists in partially satisfying that desire that ones own wants or some of them are in some respects similar to the addressees wants. BL also notes that unlike negative politeness, positive politeness is not necessarily redressive of the particular face want infringe by the FTA. In other words whereas in negative politeness the sphere of relevant redress is restricted to the imposition itself, in positive politeness the sphere of redress is widened to the appreciation of alters wants in general or to the expression of similarity between egos and alters wants .. . .the linguistic realizations of positive politeness are in many respects simply representative of the normal linguistic behaviour between intimates, where interest and approval of each others personality, presuppositions indicating shared wants and shared knowledge, implicit claims to reciprocity of obligations or to reflexivity of wants, etc. Are routinely exchanged. Perhaps the only feature that distinguishes positive politeness r edress from normal everyday intimate language behaviour is an element of exaggeration this serves as a marker of the face-redress aspect of positive politeness expression by indicating that even S cant with total sincerity say I want your wants he can at least sincerely indicate I want your positive face to be satisfiedBrown and Levinson (1978 106)BL add the element of insincerity in exaggerated expressions of approval or interest 6 As in how absolutely marvellous and exquisite your roses are ,Mrs.Pete is compensate for by the implication that the speaker really sincerely wants Mrs. Petes positive face to be enhanced. This perspectives of intimacy is interesting when considering articles in economic journal between authors and audiences is not usually very intimate and if it were, intimacy would be disregard while doing a scientific claim. In this sense, it could be expected that not many strategies of positive politeness would be used or are used rarely in article economic journal s BL also explain that the association with intimate language usage gives the linguistic of positive politeness its redressive force. They claim that positive politeness utterances are used as a kind of metaphorical extensions of intimacy, to imply common ground or sharing of wants to a limited extension of intimacy, to imply common ground or sharing of wants to a limited extent even between strangers who perceive themselves for the purposes of the interaction as somehow similar. This is true when considering economic articles, in fact some times authors and audience7 has similar knowledge in general or purpose in common.BL also point out that the positive politeness techniques are usable not only for FTA redress but in general as a kind of accelerator, where S, in using them, indicates s/he wants to come closer to H or audiences. BL divide positive politeness into three strategies claiming the common ground, conveying that sender and receiver are co-operators and fulfilling receive rs want. .2.1.1.3 Negative PolitenessWhen Brown and Levinson define negative politeness, they say that it is a redressive action addressed to the addressees negative face addressees want to have addressees freedom of action unhindered and addressees attention unimpeded. Furthermore According to BL (1978134) Negative politeness is the heart of respective behaviour, just as positive politeness is the kernel of familiar and joking behaviour. Negative politeness corresponds to the rituals of avoidance. Where positive politeness is free-ranging, negative politeness is specific and focused it performs the function of minimizing the particular imposition that the FTA unavoidable effects, BL also argue that negative politeness is the kind of politeness used between acquaintances whereas positive politeness is used between closer friends.Negative politeness is the most elaborate and the most conventionalized set of linguistic strategies for FTA redress it fills the etiquette books although p ositive politeness gets some attention. Further according to BL (1987 135) the linguistic realization of negative politeness conventional indirectness, hedges on illocutionary force, polite pessimism8, the emphasis on hearers relative power are very familiar and need no introduction.In addition , BL say that the negative politeness outputs are all forms usefull in general for social distancing9 they are therefore likely to be used whenever a speaker or sender wants to put a social brake on the course of interaction. BL, see five main categories as the linguistic realization of negative politeness communicating senders want not to impinge the receiver, not coercing receiver, not presuming/assuming, being (conventionally in) direct and redressing receivers wants.2.1.1.4 Off RecordBrown and Levinsons (1978216) define off record strategy as a communicative act which is done in such a way that is not possible to attribute one clear communicative intention to the act. In this case the a ctor leaves her/himself an out by providing her/himself with a number of defensible interpretations, s/he cannot be held to have a committed himself to just one particular interpretation of her/his act. In other words, BL claim, the actor leaves it up to the addressee to decided how to interpret act.Further, BL continue that such off record utterances are essential indirect uses of language. One says something that is either more general (contains less information in the sense that it rules out fewer possible states of affairs) or actually different from what one means (intend to be understood). BL continue claim that in both cases the hearer must make some inference to recover what was in fact intended. For example, if somebody says it is hot in here, the hidden meaning of the utterance can be request to open the window or to switch on the fan.BL, (1978 230-232), list inviting conversational implicatures as one main strategy of off record-ness and its subcategories are giving hints , giving association clues, presupposing, understating, overstating, using tautologies, using contradictions, being ironic, using metaphors, and using rhetorical question. The other main strategy of going off record is being vague or ambiguous and its subcategories are being ambiguous, being vague, over-generalising, displacing hearer and being incomplete.2.1.2 FacePoliteness theory states that some speech acts threaten others face needs. The concept of face has come to play an important role in politeness theory. Brown and Levinson, for example, have chosen it as the central notion for their study of universals in language usage and politeness phenomena (1978, 1987). Brown and Levinson says that they have derived the notion of face from Ervin Goffman in social interaction.Our notion of face is derived from that of Goffman and from the English folk term, which ties up face notions of being embarrassed or humiliated, or losing face. Thus face is something that is emotionally invested , and that can be lost, maintained or enhanced, and must be constantly attended to in interaction. In general, people cooperate (and assume each others cooperation) in maintaining face in interaction, such cooperation being based on the mutual vulnerability of face(198763)In 1963, Erving Goffman published the article On Face Work where he first created the term face. He discusses face in reference to how people present themselves in social situations and that our entire reality is constructed through our social interactions. Face is a mask that changes depending on the audience and the social interaction (Goffman, 1967). Face is maintained by the audience, not by the speaker. We strive to maintain the face we have created in social situations. Face is broken down by Goffman into two different categories. Positive face is the desire of being seen as a good human being and negative face is the desire to remain autonomous. Moreover he argues that there is a limited amount of strategies to maintain face.Face in communicative events is a universal concept, but it is employed in culture specific ways. It is defined in psychological, philosophical and symbolic terms, the term face may be defined as the positive social value a person effectively claims for himself by the line others assume s/he has taken during a particular contact. Face generally involves interlocutors mutual recognition as social members of a society. Face can be lost, maintained, or enhanced and must be constantly attended to in interaction.Brown and Levinson (1978 1987), presented politeness as a formal theoretical construct based on earlier work on face by sociologist Goffman, (1963) as already mentioned above, BL said that we are all motivated by two desires (positive face), and (negative face). The working definition and examples on both negative and positive face presented below.2.1.2.1 Negative FaceThe negative face is the maintenance and defence of ones territory and freedom from imposition. The negative face is an inalienable. Negative face is the desire to be autonomous and not to infringe on the other person. Negative politeness is designed to protect the other person when negative face needs are threatened. Thus there are different strategies to handle face threatening acts and these strategies are put into a hierarchy of effectiveness.2.1.2.2 Positive FaceThe positive face, on the other hand, is the claim for the recognition and appropriate validation of ones social self-image or personality. The positive face is the want of every member that his wants be desirable to at least some other members of the society. Also is the desire to be liked and appreciated. Positive politeness is designed to meet the face needs by performing an action like complimenting or showing concern for another person (Held 1989 and ODriscoll 1996)2.1.2.3. FTAHoltgraves and Yang (1992) defines politeness as phrasing ones remarks so as to minimize face threat. Here, Face Threatening Act (FTA ) is acts like promises, apologies, expressing thanks, ven non verbal acts such as stumbling, falling down or any utterance that intrinsically threatens anothers face (positive or negative) and includes disagreement, criticism, orders, delivery of bad news, and request. For examples simple request threaten the targets negative face because the targets compliance with the request interferers with his/her desire to remain autonomous. Criticism threatens his/her desire for approvalFurthermore, Brown and Levinson (1987) propose that when confronted with the need to perform a FTA, the individual must choose between performing the FTA in the most direct and efficient manner, or attempting to mitigate the effect of the FTA on the hearers positive/negative face. The mitigation strategies are what BL labelled as politeness strategies.2.1.3 Politeness SystemsSince Goffmans (1967) work, politeness has become one of the most active areas of research in language use. The literature on the subjec t is mammoth-like, the research on politeness falls into three categories (1) work that constructs theories of politeness, such as Lakoff (1973, 1977), Brown and Levinson (1987), Leech (1983), Fraser (1990), and Escandell-Vidal (1996) (2) work that investigates cultural- specific concepts and strategies of politeness, such as Hill et al. (1986), Gu (1992), Lindenfeld (1990), and Sherzer (1983) (3) work that applies existing theories to data from various cultures, such as Chen (1993, 1996), Garcia (1989), Rhodes (1989), and Holmes (1990). Although these researchers differ in important ways, they share a common focus on politeness system, that specific factors influence the adoption of strategies. Similar with Scollon and Scollon (1981) proposed the face relationships into three politeness systems namely Difference, solidarity and hierarchical. An explanation on those politeness systems presented below.2.1