Roger Williams, William Penn, the Maryland Assembly and Liberty Conscie

Roger Williams, William Penn, the Maryland Assembly and Liberty Conscience The New England colonies of Rhode Island, Pennsylvania, and Maryland [Pa. and Md.are not in New England] were founded with the express purpose of dispensing of with a statechurch [not exactly. Rhode Island was â€Å"put together.† Maryland did not have a single statechurch, but the Calverts did not intend to dispense with state support of a church]. In this theydeviated not only from the other British coloes in the New World but also from their Motherlandand indeed all the civilizations of western Christendom to date. Before the founding of RhodeIsland, Pennsylvania, and Maryland these three colonies, a state without an official state churchwas inconceivable. As the Church of England evolved in Britain, the other British colonies inNorth America adopted either Congregationalism, Anglicanism, or Presbyterianism [never a statechurch in the colonies] as their own â€Å"state church.† The idea of a state without a state church wasunprecedented (Cohen 9/30).In place of the u sual state church, Rhode Island, Pennsylvania, and Maryland adopted anew concept: â€Å"liberty of conscience.† Here, â€Å"liberty† is synonymous with â€Å"freedom.† Byâ€Å"conscience† our forefathers meant one's personal religious persuasion and its duties, as RogerWilliams explained to Governor John Endicott: â€Å"... I speake of Conscience, a perswasion fixed inthe minde and heart of a man, which inforceth him to judge (as Paul said of himself apersecutour) and to doe so and so, with respect to God, his worship, etc.† (Williams 340) To thefirst citizens of Rhode Island, Pennsylvania, and Maryland, civil â€Å"freedom of conscience† wasthe ability to live freely as a member of one's religion-that is, to perform such reli... ...es and theology as a Quaker came to influence state organization. And in Maryland, aCatholic Assembly maintained minimal [?] Christianity in order to please its Protestantconstituents. Whether three hundred years ago, two hundred years ago, or today, â€Å"freedom ofreligion† can easily become used in the interests of those in power. Works Cited Cohen, Charles L. Lectures for History 451: Early American Religious History. Fall 1999. Frost, J. William. â€Å"Chapter 1: The Creation of Religious Liberty in Early Pennsylvania,† from A PerfectFreedom. Hall, Timothy L. Separating Church and State: Roger Williams and Religious Liberty. University of IllinoisPress, Chicago: 1998,Maryland Assembly. â€Å"Act Concerning Religion† [ 1649]. Penn, William. â€Å"The Great Case of Liberty of Conscience† [1670]. Williams, Roger. â€Å"To Governor John Endicott, ca. August-September 1651

Barack Obama and the White Race

If the premise that the white race is a dominant race is an accepted one, then there must be some explanation for Barack Obama and his success in both life and as a political candidate. If those conclusions are true and the white race does actually suppress other races, the Obama must have been doing something different in order to change his lot in life. The most obvious explanation for his success, in light of the circumstances stacked against him, is that Barack Obama has concentrated on exploring avenues in life that have normally been traditionally white paths to success.It could be said, first and foremost, that Barack Obama has tried to emulate the path that a white politician would take in terms of his education. Though he has not done everything like a white politician and he has some experiences that are certainly unique to his situation, he has traveled down an educational path that is normally reserved for white people in America. This all started when he got serious abou t education during his time at Occidental College.A Barack Obama biography writes of his unique educational transformation, â€Å"Obama graduated from Punahou and went on to Occidental College in Los Angeles, where he decided to get serious about his studies. Midway through, he transferred to the prestigious Columbia University in New York City† (Barack Obama Biography). Going to a prestigious Ivy League University for undergraduate studies was only the beginning for Obama, though. He amped up his efforts and took it further with his decision to go to law school.The biography states, â€Å"Feeling it was time to move on, Obama applied to and was accepted at Harvard Law School, one of the top three law schools in the United States. In 1990, he was elected president of the Harvard Law Review journal. He was the first African American to serve in the post, which virtually assured him of any career path he chose after graduation† (Barack Obama Biography). Though these thin gs are obviously important in their own right, it is also important to note that Obama chose to network in traditionally white channels in order to form relationships that have helped him in his political career.Though Obama took some pathways that would normally be reserved for a white politician, he never forgot about his roots. This has been one of the reasons why he was able to break the mold. He served as a community organizer in both Harlem and in Chicago, where he learned the inner-workings of the inner city. Still, even above all of this, it was something else that allowed him to have success that no black candidate before him has ever seen. That characteristic is his unique ability to communicate and motivate other people.He is incredibly persuasive and his words empower people. Source Watch writes of how powerful and influential the Senator has become in his short time as a politician. In their biography, they write, â€Å"The April 18 2005 issue of TIME magazine listed t he 100 most influential people in the world. Obama was included on the list under the section of ‘Leaders and Revolutionaries' for his high-profile entrance to federal politics and his popularity within the Democratic Party† (SourceWatch).This ability to inspire and move people has served the Senator well, as he has clearly broken the mold and caused people to look past his race in the 2008 election. This characteristic, along with the decidedly white path he chose have given Obama a fighting chance to be the next president of the United States. References Notable Biographies. Barack Obama Biography. < http://www. notablebiographies. com/news/Li-Ou/Obama-Barack. html > Source Watch. Barack Obama. < http://www. sourcewatch. org/index. php? title=Barack_Obama#Political_career >

Discrimination Against Vietnamese Immigrants in America

Vietnamese did not magically appear in the United States, the Vietnam War sparked the immigration of Vietnamese to America. Vietnamese did not virtually exist in the United States until 1975 when the war forced Vietnamese to evacuate (Povell). The war began after Vietminh defeated France and split into North and South Vietnam (O’Connel). In 1956 communist Ho Chi Minh ruled the North Vietnam, and Bao Dai ruled the South, who the United States supported and backed up (O’Connel). The Vietnam War consisted of the North and South Vietnam, fighting against eachother in order to stay two separate countries.The North tried to overtake the South, and the United States sent in troops to assist South Vietnam (Isserman). However, in April 1975 South Vietnam collapsed and united Vietnam as one country (Isserman). The tragic result of the Vietnam War affected all Vietnamese. The effects contained of over four million Vietnamese killed, and over twenty-one million bomb craters ( "The War's Effect on the Vietnamese Land and People. â€Å"). Unbeknownst to most people, the end of the Vietnam War caused the first two waves of immigration (Povell).In fact, from the beginning Americans stood unsure about Vietnamese immigration. â€Å"A poll in 1975 showed a mere 36% of Americans in favor of Vietnamese immigration,† (Povell). This means that 64% of Americans did not favor Vietnamese immigrating to the United States. Vietnamese Americans, often referred to as Boat People, received their name because most traveled by boat from Vietnam to America. Discrimination against Boat People in America began because of living as a burden to society, a lack of job opportunity, and the ability to adapt to the American culture.Vietnamese endured a difficult journey. , As they arrived in America people thought of them as burdens to society. Americans thought of Boat People as burdens as because they had to set up refugee camps. The United Nations helped set up these refug ee camps. However, poor living conditions transpired in these camps. (Vietnamese Americans. ?). These poorly funded camps resulted in inadequate living conditions. Refugees had to put good living conditions on hold until they found a sponsor. In order to not have a sponsor they had to have $4,000 per household member (Li).However, Americans thought Vietnamese should not be refugees, but rather immigrants (Li). Needing support turned them into burdens according to U. S citizens. Also, Americans criticized Vietnamese for taking jobs and being a burden to society ( Li). As Boat People tried to blend into American culture, some people stepped in their way. â€Å"Anglo and African Americans talked of the ‘Asian Invasion' on radio dials and some took drastic measures to reject the newest Americans,?(?The Asian American Experience-Building New Saigon. ?).When they started to find well-paying or high class jobs people saw them as a burden to the job market and a threat to Americans. Therefore rejection occurred frequently. Most Vietnamese arrived in the United States only with the clothes on their back, so when it came to finding jobs they did not have luck on their side. Since most Vietnamese refugees arrived without material possessions or money, they could not afford houses, and found it almost impossible to qualify for home loans even if all family members had jobs (Li). They had few job options and the jobs offered provided extremely low pay.Due to the scarcity of employment, some Vietnamese turned to illegal jobs (such as a prostitute) to provide for themselves (Vietnamese War Reference Library). If Vietnamese could find legal jobs, they would most likely not make enough to support their families. During the beginning of immigration refugees had a 32% unemployment rate compared to 5% of other Americans unemployed (Li). Vietnamese had a higher unemployment rate because they lacked American skill, education, and opportunity. This resulted in Vietnamese thri ving for further education and understanding of American economics.However, in the late 1970s, in Albuquerque, 8. 5% of people remained unemployed. This resulted in fewer jobs available for anyone, and left Vietnamese at a greater disadvantage because they lack English, and skill. Without basic English skills, finding a job, renting an apartment, or even buying food became very difficult. (â€Å"Vietnamese Americans. †). This lead to English as a Second Language programs (ESL). ESL programs would provide the amount of English to find work, but not raise past the â€Å"poverty level† (Li). Vietnamese did receive education, but this only created opportunity to find low-paying jobs.Even with programs like ESL, less than half of Vietnamese Americans (41%) speak English proficiently (Taylor). Boat People who lacked English could not find jobs and found difficulties doing everyday tasks. When Vietnamese began to understand their struggle in the job market, they would try to open restaurants, but Americans would not accept the new flavor of food (â€Å"The Asian American Experience-Building New Saigon†). No business in the restaurants forced them to close, and find work elsewhere. Then the Boat People turned to the fishing industry.At first whites tolerated Vietnamese in the fishing industry because they posed no threat. However, when Vietnamese bought shrimp boats, they became a threat to white’s businesses, and whites began to dislike Vietnamese. (â€Å"Asian Americans†). Some Vietnamese would get extremely involved in the fishing industry, but learned better from violence used against them. Some people went as far as burning down the Vietnamese’s boats (â€Å"Asian Americans†). Outside of the fishing industry employers and coworkers would become frustrated with Vietnamese for working slowly (Li).Vietnamese worked with quality in mind where Americans worked with speed in mind. This caused employers to be impatient wi th Vietnamese, and sometimes cost them their jobs. Even when Boat People acquired jobs, their median annual personal earnings placed them $35,000 lower than the earnings for other Americans. Overall, Vietnamese had a horribly hard acceptance into the job market, however, this would have facilitated had they not had trouble adapting to culture. As Vietnamese immigrated to the United States, they found trouble adapting to the culture.This especially occurred in the medical and education world. The American medical treatment dissatisfied Vietnamese because it does not concentrate on healing (Li). Some people would try to combine western medical treatment with the Taoist concept of balance. Many Vietnamese believed that if they rubbed a coin on skin it would relieve a cold (Li). However, if a mother brought a child to the doctor they would mistake the coin bruises as child abuse, a major misconception of culture. In fact, the majority of Boat People would not enter the hospitals because of white rooms and nurses wearing white (Li).In Vietnam, white represented the color of death. Furthermore, children found adapting to the school system difficult because of them placed by age group, not ability (Li). As well as American schools based off of critical thinking and Vietnamese schools off of pure memorization (Li). This became extremely difficult for Vietnamese students who did not speak English proficiently. Highly disadvantaged with their lack of English, Boat People had an extremely arduous time adapting to the ways of Americans without the ability to communicate (â€Å"Promoting Cultural Sensitivity: Vietnamese Guide†).A misconception between cultures occurred when Vietnamese would show interest in a religion for respect, but no actual interest in converting (Li). The churches may become disappointed in the Vietnamese. Furthermore, traditions of parents embarrass children because the parents had not adapted to the American culture, but hung onto the Vietnam culture. Contrary to the belief that immigration moves like a painless journey, Vietnamese had one of the most tiresome and arduous immigration in American history. Beginning with a war on their home turf, they had to leave their country. The war caused dreadful effects and they lost all their hope.When they stepped on to American soil, they had nothing but the clothes on their backs. Furthermore, their lack of material affected their ability to find jobs. More so they did not speak English, and had little to no education. Although now they had a shred of hope that life could achieve immense success. However, accused for living as a burden to society, discriminated against in the job market, and finding difficulty adapting to the new American culture caused that hope to be terminated. Vietnamese did not deserve the treatment they received, but they endured it with all they had and with the small hope of a new life.

Consumer Buying Behaviour Essay

INTRODUCTION This paper is based on a group purchase from the popular coffee house Starbucks. All members were to meet and purchase a beverage and analyse the purchase and reflect on emotions and feelings prior to the purchase and also post purchase. Each group member bought something different so we were therefore able to compare each individuals experience. CONSUMER A Problem Recognition Consumer A and the other consumers recognised the need for a place to meet in order to enjoy some food/a drink that was in the centre of town, within a budget and would not require a reservation. Consumer A wanted a drink but also something more filling and exciting than a regular coffee or tea. This would take the consumer from their actual state to their ideal state (Solomon et al 2010). Information Search Due to the high recognition and availability of the brand, when feeling the need of a drink, hot or cold, Consumer A believe that the Starbucks brand recall is one of the strongest out there. Thus meaning that it is the first one the consumer will think of and additionally the brand is widely available. Particularly in Glasgow central, there is a Starbucks on almost every corner, stimulating both her internal and external information state (Solomon et al 2010). Consumer A and the rest of the group decided upon Starbucks, dismissing other rival retailers such as Costa and Caffe Nero The  consumer thought about what drinks she had seen people get and say was nice, this is known as an internal search, Consumer A also saw another female consumer drinking one of the ‘strawberries and cream frappaccino and thought it looked delicious and the pink and white colour combination is very appealing. Evaluation of alternatives Starbucks was chosen from the consumers evoked set (Solomon et al 2010), due to good marketing. Consumer A showed rational behaviour by opting for a drink that is quite filling so that it was less expensive than buying a drink and a separate snack. Consumer A used her prior knowledge of the drinks she had tried from Starbucks and opted for a drink she knew she liked the taste of rather than variety seeking Consumer A finds that the wide range of options in Starbucks means it can be difficult to make a decision, however they allow you to customise your drink which Consumer A likes as you can get exactly as you want. Purchase Consumer A decided on purchasing the strawberries and cream frappaccino. Consumer A enjoyed her experience overall, service was relatively efficient and her drink did not take long. There was low risk and involvement in the purchase, due to its low price (?3.29) and the nature of the product. Consumer A, did however, feel a little panicked when she went to order as you need to stand in the queue to read the menu boards rather than being able to read and decide before joining the queue. This left Consumer A feeling a bit rushed into the decision. Consumer A was offered cream on top, this left them feeling like it was an added extra, leaving them pleased with their purchase. Post-Purchase Consumer A was very pleased with the purchase as it tasted delicious and was very filling. Whilst Starbucks can be perceived to have some overpriced  products, consumer A did not feel like the frappaciano is one of them, so was satisfied, finding it good value for money. However having seen the high calorie content did make it somewhat less enjoyable as it inspires a little bit of post-purchase guilt. Consumer A decided to push aside any feelings of guilt, a manifestation of cognitive dissonance (Arnould et al 2004). Consumer A felt full and no longer thirsty, it had satisfied her sweet craving and so was now in her ideal state. Consumer A will continue to be a regular customer. Consumer A considers what the drink would be if it were a car, animal and person. If the drink were a car it would probably be a convertible, something fun, quite flash and expensive. If the drink were an animal it would be something relatively exotic and colourful, like a bird of paradise. If the drink was a person, they would be very sweet, probably relatively young, vivacious and excitable, possibly flirty. CONSUMER B The group recognise a problem when they decide they want to meet up but need the convenience of somewhere that does not require a reservation. There are several stores offering similar products in the surrounding area, Costa, Starbucks, Pret a Manger and other less branded coffee shops; constructive processing means the decision to go to Starbucks is made rather quickly; the decision was almost automated due to the knowledge of Starbucks’ product range (Solomon et al, 2010). The group perform an internal search to locate a Starbucks within walking distance from their current position. Whilst in line to order consumer B browses the many drinks on the menu considers the possible flavours and quickly decides to purchase a large cup of tea. The tea is chosen as it is consumer B’s favourite hot drink. As the decision to buy tea was made easily by consumer B there was time left to survey the cakes and biscuits on offer while in the queue; consumer B decided to make a hotspot purchase of a cookie to accompany the tea. Consumer B enjoys the purchase of tea and a cookie which cost ?3.70 which  consumer B believes to be competitively priced with rival stores but overpriced in relation to the cost of manufacture however this has not ruined the experience. Overall the experience was a positive one; service was quick, the store was laid out efficiently, staff were friendly, consumer B enjoyed the social aspect that was made possible due to the homely store and the purchase was satisfactory too. Consumer B considers what tea would be if it was a type of car, animal and person and determines, if a car it would be a Volkswagen Golf as it is without significant changes; if an animal it would be a dog or cat as is a lifelong companion; and if a person someone who was comforting, friendly and dependable. Tea has all of these characteristics to consumer B. (Solomon et al, 2010, pg314) CONSUMER C The group recognise a problem as to what time to meet up, as some group members are not nearby the selected Starbucks, and others only have a small amount of time due to work commitments. They decide to meet as soon as possible at a set point (Starbucks Buchanan Galleries) and to purchase their products as soon as they can so that all members can be involved, and the members that need to leave will just order take-away cups. Consumer C knew that they would need to leave for work soon after she had met the group at Starbucks, so their first thought was that it would be ideal to pick up a take-away cup. This is problem recognition (Solomon et al, 2010) in the customer realising they were currently purchasing a product, but would soon need to leave the location where the product is generally consumed. Pre-purchase research had taught them that Starbucks offer a take-away service. Having made this decision, consumer C now considered her options for a drink. Not particularly liking tea or coffee consumer C decides to buy a hot chocolate, and makes it a small as they are not that hungry. As consumer 2 is paying the cashier offers them cream and marshmallows for a small extra price, and so makes a hotspot decision to purchase cream for on top of the hot chocolate. Consumer C enjoyed the purchase of hot chocolate with cream. It was ideal that they could sit and enjoy the drink with the rest of the group, but leave slightly earlier without having to stop drinking their purchase due to the take-away cup. Compared to home-made products was a lot more enjoyable due to extra touches such as cream and the ability to sit with friends in a comfortable and relaxed environment. Consumer C reflects on their experience of the purchase of a hot chocolate for ?3.40. It was more satisfying than home-made products due to the services it comes with, and was an enjoyable experience with friends. If this product was a car Consumer C thinks it would be a Volkswagen Beetle as it is sweet and almost a bit childish. If it was an animal it would be a sloth because it is relaxed and happy. If it was a person it would be a grandmother type figure, as it is used to cheer people up and as an almost comfort-blanket type product. CONSUMER D The consumers decided to meet to discuss group work issues. Upon deciding a meeting place, there were a few options considered by the consumers: a restaurant or a cafe, as they would provide the perfect space and atmosphere in order to carry out the meeting without any major interruptions and would allow them their own space. Most of the group had already eaten lunch as this was around 2pm, so it was then decided that a cafe would be the most suitable place to meet, allowing them to also enjoy a relaxing hot drink and possibly a cake/pastry. Consumer D already had an idea of a place which would offer the group what they required, due to â€Å"Internal information search†. Consumer D regularly visited Starbucks and had never been let down by their services, they had a very positive image of the brand. They also remembered reading â€Å"Find your local Starbucks and visit us in store for your perfect latte!†(Starbucks official website 2012) on their official website, which coincidently happened to be their favourite hot beverage. A short conversation was  undertaken which involved assessing the nearby coffee shops such as Costa coffee and Pret a Manger, (mainly those who were branded, as the knowledge of their products and services were the highest) it was decided that Starbucks was the preferred option by all consumers. Upon arriving at the nearest Starbucks, consumer D already had decided what drink they were going to purchase (a latte) as they had previously enjoyed the same drink many times before and it was their favourite. As consumer D waited in the queue (queues are present nine times out of ten in most Starbucks although that never hindered the experience) they were faced with all of the cakes and sandwiches that the cafe had to offer. Although consumer D had just eaten lunch, they were almost at eye level with their favourite cake and made a rash decision to purchase it as they usually enjoyed it alongside their favourite drink. After ordering, the assistant then asked for consumer D’s name, to place on the order, to give it a personal touch, to make experience somewhat more pleasant. Taking into consideration all the qualities of the drink, the consumer decided that if it was to be compared to a car, it would most resemble an Audi as it was a safe option, it was reliable and not just a regular coffee, it was an upgraded sophisticated version. If the drink was to be compared to a person, it would most resemble a woman/mother in a well-paid occupation as it gives vibes of confidence and sophistication, due to the sharp coffee taste but also an understanding and warming vibe due to milk being the basis of the drink. It was then considered that if the latte was an animal it would be a Persian Cat, mostly due to the similarity of the colours and the cuddly yet classy image that they project. Consumer D was just as impressed as they always were with their Starbucks purchase; they believe that the brand is very consistent with the quality of their products which draws them in as they never have the risk of being disappointed. Although it cost them ?5.25 for a coffee and a cake, it was not grudged as it is now accepted as the norm for all branded coffee shops. Consumer D had also enjoyed the free Wi-fi, as it assisted the group whilst they were enjoying their beverages so they could socialise, discuss and  research all at the same time. Consumer D identified that the purchase was one of low involvement as during the information search, it was limited and not many options were considered; when it came to the purchase, they knew what they wanted to buy, they didn’t have look into any other product – the behaviour was habitual and post purchase, there was little evaluation on the purchase and no research was undertaken. CONSUMER E Prior to the visit to Starbucks, Consumer E was thrilled at the chosen place of purchase. Consumer E is familiar with the American Coffee House and visits regularly. Although Consumer E has been countless times before, this experience was to be different and the trip was to be made with a group of friends who had not spent time with each other before. Consumer E felt wary and anxious about how the group would all get along and how the experience would be. Consumer E was more concerned about the people attending the meeting than actually making the purchase. Consumers E was considering whether to stick with the regular order or try something new to add to the whole ‘new’ experience. Consumer E gathered information from the Starbucks website on what other beverages and snacks they serve to be prepared for meeting. Consumer E had decided on the purchase going to be made, however, before doing so, compared alternatives on the menu by analysing nutrition information. Consumer E then confirmed her choice before the day of the meeting. Friday 15th February was the day the group planned to meet at the Coffee House. Consumer E was running late so felt rushed when arriving. The remainder of the group were already sitting down, chatting, and seemed delighted that Consumer E had finally arrived. After around 5 minutes of brief chat, the group were ready to make their purchase. As everyone made their way to order, Consumer E realised that the firmed choice of hazelnut hot chocolate was not desired any longer. Consumer E had been in such a great rush to get to the meeting that the needs had changed and now craved something cold and refreshing. The queue was terribly long, so Consumer E had plenty of time to evaluate alternatives. When the caramel Frappuccino had been ordered, Consumer E felt no warmth and friendliness from the staff, which is normally the atmosphere created in Starbucks. The staff did ask the  name of the consumer to write on the cup, which is a nice, personal touch. The member of staff questioned whether the consumer would enjoy cream on their beverage or would prefer without. Consumer E agreed to the cream and made the purchase of ?3.29. After making the purchase, Consumer E realised there was no up sell of snacks or biscuits which the felt was disappointing and thought effort was lacking from the staff members. When the drink was ready, it was made aware that it was served in a plastic cup even though the consumer had stated they were sitting in. When arriving back at the table to join the remaining group members, Consumer E felt slightly out of place as the other members were sipping from large, Starbucks stamped mugs. Their experience seemed more homely, warm and comforting whereas Consumer E felt their Frappuccino was over-priced to be served in a plastic cup, with a straw. The consumer understood that the type of drink is slightly different; however, the purchase made should not affect the overall experience of consuming in such a place where expectations are so high. Consumer E felt as though they had been given a take away, and although the beverage was lovely, it would have been more enjoyable if it had been consumed the same way as the other group members; from a mug like you’re sitting at home! Overall, the experience of the purchase was slightly disappointing; however, Consumer E loves the social aspect of Starbucks. If the consumer had the chance to indulge in the atmosphere predicted before the purchase was made, then the outcome may have been different. CONSUMER COMPARISON Problem Recognition The consumers recognised a variety of reasons as to why they made their purchase. Consumer A was thirsty and wanted something quite filling, Consumer B wanted a drink and a snack, Consumer C wanted the convenience of a takeaway cup, Consumer D wanted a drink and was also hungry for a cake, and Consumer E also wanted a drink. All the consumers identified the need  for somewhere convenient and not too expensive to meet. Information Search The consumers used different methods of collecting information. The choice of Starbucks was largely based on all the consumers’ previous experiences and awareness of the brand, showing successful marketing, as all of the consumers noted that they had previously been and it was thought of as an easy and convenient choice. Consumer E, D and A admit to being regular customers, thus illustrating not only their brand loyalty but also how integrated the ‘Starbucks’ brand is within consumers internal search, strong brand recall (Solomon et al 2010). Consumer E also used an external search by looking at the product options prior to their trip, comparing prices and calories. Additionally Consumer D recalled knowledge of one of the brands advertisements on their website. Evaluation of Alternatives The evaluation of alternatives was somewhat unique for each consumer. Consumer E had decided upon their purchase beforehand, Consumer D stuck to her favourite drink, whilst Consumers C, B and A perused the menu and made more impulsive decisions from the extensive menu. Consumer A was relatively price conscious. All the consumers evaluated whether they would enjoy the purchase beforehand and stuck to drinks they had tried before to avoid disappointment. Purchase Consumers had different experiences when making their purchases, despite it being the same staff. Whilst Consumer E was disappointed by the lack of up-sell, Consumer A thought this was a positive aspect of the experience as she felt that being pressured into purchasing more is a turn-off. Whilst Consumers A, C and D were okay with the price, Consumer B thought it slightly overpriced especially in relation to the manufacture cost of her tea; however all the consumers agreed on the enjoying the social aspects of  the Starbucks experience. Post-Purchase Evaluation The consumers post purchase evaluations also differed despite being together in the same Starbucks at the same time. Personal preference would be best identified as the driving force behind why some Consumers were more pleased with their purchases than others. Due to the nature of the products purchased the consumers were able to test the product immediately. Consumer A was pleased with her purchase despite a little post-purchase guilt and experiencing a little post purchase dissonance, Consumer E was left slightly disappointed with their purchase, whilst consumers B, C and D were all satisfied, describing it as a positive experience and purchase. Whilst Consumer E was left unhappy with the fact their frappacciano came in a take away cup, this was seen as a positive for Consumer C, for whom the ease of the plastic cup allowed them not to rush before heading to work commitments. CONCLUSION In conclusion, consumers A, B, C, D, and E, all used the ‘Individual Decision Making Process’ when going about their purchase from Starbucks. Consumers A and purchased their drink through need as well as want, they were thirsty. Consumers C and were more driven by want as they weren’t particularly hungry or thirsty. In the Information search stage, all the consumers followed a relatively similar pattern, due to the high brand awareness of Starbucks and its easy availability. None of the consumers set an exact budget, but all the purchases retailed under ?7. On the whole all the Consumers, except consumer E who expressed a little disappointment, had a positive experience and Consumers E and D are already loyal customers. Therefore they are likely to go back and continue to purchase from Starbucks. The consumers’ decision making processes are somewhat unique and are more complex due to the extensive menu and options available. REFERENCES James R. Bettman, ‘The Decision Maker Who Came in from the Cold’ (presidential address), in Leigh McAllister and Michael Rothschild (eds), Advances in Consumer Research 20 (Provo, U.T.: Association for Consumer Research, 1993): 7-11; John W. Payne, James R. Bettman and Eric J. Johnson, ‘Behavioural decision research: A constructive processing perspective’, Annul Review of psychology 4 (1992): 87-131; J.R. Bettman, M.F Luce and J.W. Payne ‘Constructive consumer choice processes’, Journal of Consumer Research 25(3) (December 1998): 187-217; for an overview of recent developments in individual choice models, see Robert J. Meyer and Barbara E. Kahn, ‘Probabilistic Models of Consumer Choice Behaviour’, in Thomas S. Robertson and Harold H. Kassarjian (eds), Handbook of Consumer Behaviour (Upper Saddle River, N.J.: Prentice Hall, 1991): 85-123. Cited in Consumer Behaviour a European Perspective, 2010, fourth edition: Prentice Hall Michael R. Solomon, Gary Damossy, Soren Askegaard, Margaret K. Hogg, 2010, Consumer Behaviour A European Perspective, Fourth Edition: Prentice Hall http://starbucks.co.uk/promo/mondays-can-be-great Solomon, Bamossy, Askegarrd and Hogg, (2006), Consumer Behaviour: A European Perspective, 3rd Edition, Prentice Hall. Arnould. E, Price. L, Zinkhan. G, (2004). Consumers, (2nd ed), McGraw-Hill.

John Locke †Mind Essay

Hume and Locke’s conflicting views on the existence of personal identity stem from a fundamental disagreement in regard to memory. According to Hume we have an impermanent personal identity as a result of our constantly changing stream of perceptions. These mental experiences are usually triggered by impressions, or perceptions that involve a sense experience. These constantly changing streams of perception form the false identity. On the other hand John Locke proposes this concept that  says X has identity if the ideas of X cause an observer to have of x are the same at different times. The best capable observer is X themself, as they are there for every moment. For Locke all that is needed for personal identity is mental identity. Both these ideas of personal identity are intertwined with each respected philosopher’s views on memory. According to Hume, memory is unreliable. He believes projectivism tricks us into forming memories. This is true because Hume also says we can’t remember everything, but we project as if we do. The reason he imposes this is because he believes it causes us to assume we are the same in our memories as we are now. Hume says our memories are triggered by ideas, or perceptions caused by thinking about an impression, instead of actually experiencing it. These memories at best resemble one another, which means we confuse similar but different impressions of ourselves for an impression of a single unchanging self. Moreover, Hume says we do not have the same ideas as we do now and do in the past. As a result memory gives us false identity with what it remembers. With this, the nature of the human self is derived from these mental experiences. Although Hume maintains that personal identity is falsely assumed by humans, the ideas that arise from our memories are what forms one’s identity. The end result of personal identity is that individuals have a false sense of identity, but that this false sense of identity is what gives them their individuality. This whole process is reliant upon memory; hence memory is crucial in the development of the false self and individuality. Contrary to Hume, Locke believes memory is reliable. He insists that we are able to genuinely recall the same memories. Similarly to Hume, Locke agrees we don’t remember everything. Although he shares this belief, he feels what we do remember is enough. He continues this assertion as he points out we don’t remember everything accurately but we remember enough accurately. In doing this, we are able to accurately recall past ideas and compare them with present ones. This is how he reaches his point that memory is reliable. Since  our memories are reliable, our ideas in the past and the present can genuinely be the same. For Locke, the nature of the human self is formed through this process of linking old memories to new memories to create similarities. Like Hume, individuality is obtained when this process is complete and with it comes awareness of one’s self through time. While Hume and Locke have very differentiating opinions on the conception of personal identity relative to memory, they both agree that the end result will be a unique individual.

Article Critique on Responsibilities and Training Needs of

Critique on Responsibilities and Training Needs of paraeducators in Physical Education - Article Example The study also pointed out that 68 out of the 76 paraeducators were keen in receiving training. The areas in which training was desired were activity modifications, attributes of students with disabilities, and knowledge of motor development. An interesting finding that the study has is that less than 50% of the respondents have ever participated in physical education of students. It has been pointed out that the opportunity to participate in physical education through student escort, one-on-ones and cues were not used by this 50%. The participation of paraeducators in student assessments and behavior modification programs were also found to be minimal. Only eight out of the total respondents participated in the above mentioned activities. The major limitation of the study is its sample population size. Though 138 respondents were to participate, only 55 % of them filled in the questionnaires. This makes the sample size very small and thus is not the representative sample of the studied population. Another major lacuna in the research is that the participants were not blinded on the objectives of the research. This would have resulted in biased responses from the participants. As the results of the study implies on the capacity building of the respondents the chances for this are really high. The study limits its scope to the perceived observations on training requirements and responsibilities of paraeducators. These perceptions of the respondents have not been compared with the available literature. This further questions the scientific backing of the research with reference to the topic of the study. The topic suggests a broader research whereas the study has limited its scope to the perceptions of the participants. The study is further limited to the geographical convenience of the researcher. This further limits its scope from providing a holistic view on the larger The study would serve as a good resource for further research in the area. The study

Credit & Lending Decisions Assignment Example | Topics and Well Written Essays - 500 words

Credit & Lending Decisions - Assignment Example It was listed back in 1985 on the stock exchange and at that time changed its structure from being a cooperative to become a public corporation that now has about 450,000 widely-dispersed shareholders. It operates supermarket chains such as K-mart and Target; it also operates the largest Australian hardware chain of stores. It grew big and fast through a strategy of acquisitions with the latest being the Coles Group that was the second-largest retailer in the country after Woolworths Limited. In total, it is engaged in about nine different industries (Wesfarmers.com, n.d.). As a publicly-listed limited corporation, the Wesfarmers adheres strictly to the corporate governance principles and standards prescribed by government regulatory authorities. In addition, to further inspire investor confidence, it has also voluntarily adopted a Board of Directors code of conduct and a separate code of ethics and conduct for all its employees. It has likewise adopted a Whistleblowers policy to pro tect people who report on anomalies within the company. Overall, Wesfarmers has put into place safeguards such as risk management controls and is fully committed to transparency. In general, Wesfarmers is engaged in the retailing business, insurance, energy (its coal and mining operations to include gas and energy interests) and industrial products with minor interests in other industries such as corporate finance and sawmill operations. Wesfarmers is a notable exception in terms of its financial performance when conglomerates are now out of favour because it was able to grow at a 30% compound rate (Walsh, 2002:1) and transformed itself from a former farmers cooperative into a real business giant. Its mining operations is a major contributor to the local economy and provides nearly 50% of the electricity grid in the states south-west region (Richards,